A new feature launched by bosses at Spotify will allow fans to send their favourite artists cash tips directly.
Spotify announced the new initiative to help singers and musicians affected by the coronavirus lockdown and, as well as fundraising for themselves, acts can pass on the donations to charity or to their road crews who are out of work while tours are on hold due to COVID-19.
“First and foremost, this feature enables artists who are interested in raising money to support themselves, their bands, or their crews, to get the word out to their fans on their Spotify artist profiles,” a blog post explaining the new feature explained. “Given the urgency and impact of the Covid-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible. However, we’ve never built a fundraising feature like this before.
“We consider this a first version that will evolve as we learn how to make it as helpful as possible for the music community.”
Bands can pin an “Artist Fundraising Pick” badge to the top of their Spotify profile, highlighting a fundraising destination where fans can send cash.
Dance act Marshmello was one of the first to sign up, encouraging his listeners to donate to the MusiCares COVID-19 Relief Fund, set up by the Grammys to support out-of-work musicians.
“So many of us have been affected by the COVID-19 virus, and now more than ever we need to stand together and help each other,” he said, reported the BBC.
Online “tipping” has become commonplace, with features also active on streaming sites like Twitch and the podcast app Himalaya.